Senior Director Field Marketing EMEA

4 days ago

London, Greater London, United Kingdom Suffolk Tech Full time
Senior Director Field Marketing EMEA

We are seeking a seasoned marketing professional to lead our integrated marketing efforts in Europe, Middle East, and Africa (EMEA). As Senior Director Field Marketing EMEA, you will be responsible for developing and executing multi-channel marketing strategies that drive business growth and customer acquisition across the region.

Key Responsibilities:
  1. Develop and implement integrated marketing plans that align with overall business objectives and sales goals.
  2. Lead the creation of annual and quarterly marketing plans, ensuring consistency across all marketing channels and departments.
  3. Campaign Management:
    1. Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, content, events, and traditional marketing.
    2. Ensure consistency in messaging and branding across all channels and touchpoints.
    3. Provide guidance and support to team members, helping them achieve their professional goals.
  4. Cross-Functional Collaboration:
    1. Lead efforts with local sales account managers, solution specialists, and product marketing teams to align marketing efforts with revenue goals.
    2. Collaborate extensively with regional teams to ensure the success of strategic accounts.
    3. Collaborate with the creative team to develop compelling marketing materials and campaigns.
  5. Data-Driven Decision Making:
    1. Utilize data and analytics to measure the effectiveness of integrated growth campaigns and initiatives.
    2. Generate insights and recommendations to optimize marketing efforts and achieve better ROI.
  6. Market Research and Analysis:
    1. Conduct market research to identify trends, opportunities, and competitive landscape.
    2. Use insights to inform marketing strategies and tactics.
  7. Technology and Innovation:
    1. Stay current with marketing technologies and trends, implementing innovative solutions to enhance marketing performance.
    2. Oversee the selection and management of marketing tools and platforms.
Requirements:
  1. Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  2. 15+ years of experience in Marketing, with at least 5 years in a senior leadership role, with a focus on global strategy and integration, preferably in the SaaS industry.
  3. Strategic thinker with broad functional experience spanning consumer insights, brand strategy and marketing, product marketing, strategic planning, portfolio management, promotion, and digital and social marketing.
  4. Proven success in developing and implementing integrated strategic Marketing plans.
  5. Ability to effectively use technology and tools to enhance the efficiency and effectiveness of Marketing processes.
  6. Data-driven with a focus on Marketing attribution, driving positive ROI on Marketing efforts, and optimizing those efforts to ensure successful delivery of results.
  7. Will require regular business travel.
Benefits:
  • Private medical insurance for yourself and immediate family with no excess payments.
  • Life and income protection insurance.
  • Company pension plan.
  • Employee stock purchase plan.
  • 25 days of paid holidays per year (in addition to public and company holidays).
  • Employee learning and development programmes, and friends and family events.

We are an equal opportunities employer and welcome applications from all qualified candidates. If you'd like to stay in touch and be the first to hear about new roles at Suffolk Tech, join our Talent Community.

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