Consumer Insights Lead
1 week ago
We are seeking a highly experienced Consumer Insights Lead to join our dynamic and innovative research agency. As Associate Director, you will be responsible for leading qualitative research initiatives and shaping the future of our projects.
With a strong background in consumer-focused research, you will have experience in designing, executing, and delivering qualitative research projects across multiple sectors, including FMCG, automotive, lifestyle, and technology.
You will work closely with clients to understand their business challenges and deliver actionable insights. Your expertise in various qualitative methodologies, including focus groups, IDIs, ethnography, and online qualitative techniques, will enable you to craft compelling research proposals and methodologies tailored to meet client needs.
Your Responsibilities- Lead the design, execution, and delivery of qualitative research projects
- Develop and maintain strong relationships with clients
- Craft compelling research proposals and methodologies
- Facilitate qualitative research activities, including moderating focus groups and conducting in-depth interviews
- Synthesize findings into strategic insights and present results to clients
To be successful in this role, you will have:
- Significant experience in qualitative research, preferably in an agency setting
- Proven expertise in various qualitative methodologies
- Strong client-facing skills and a track record of developing lasting client relationships
- Excellent communication and presentation skills
The salary for this role is £65,000 per annum, based on your qualifications and experience. If you are passionate about consumer insights and have a proven track record in qualitative research, we encourage you to apply.
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Consumer Insights Lead
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