Consumer Insights Director
14 hours ago
Harnham is partnering with a pioneering consumer-focused research agency to find a talented Consumer Insights Director.
**Job Summary:**
The Consumer Insights Director will lead qualitative research initiatives, driving the future of projects and delivering cutting-edge insights across FMCG, automotive, lifestyle, and technology sectors.
**Key Responsibilities:**
- Develop and execute qualitative research strategies for clients in multiple sectors.
- Cultivate strong relationships with clients as a strategic partner, understanding their business challenges and providing actionable insights.
- Create compelling research proposals, methodologies, and discussion guides tailored to meet client needs.
- Facilitate qualitative research activities, including moderating focus groups, conducting in-depth interviews, ethnography, and running online communities.
- Present findings in a clear and impactful way to clients, synthesizing data into strategic insights.
- Mentor a team of qualitative researchers, fostering growth and development.
- Collaborate with other research teams and departments for holistic analysis, staying up-to-date with industry trends and innovative techniques.
**Requirements and Qualifications:**
- Significant experience in qualitative research, preferably in an agency setting, with exposure to multiple consumer sectors.
- Proven expertise in various qualitative methodologies, including focus groups, IDIs, ethnography, and online qualitative techniques.
- Strong client-facing skills, with a track record of developing lasting client relationships.
- Ability to design and oversee qualitative research projects from inception to delivery.
- Excellent communication and presentation skills, with the ability to translate complex data into compelling stories.
- Leadership experience with a passion for mentoring junior researchers.
**What We Offer:**
A competitive salary of £65,000, located in London.
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