Consumer Insights Manager

7 days ago


London, Greater London, United Kingdom Harnham Full time

Harnham is a leading recruitment agency that specializes in placing top talent in the consumer research industry. We are currently working with a dynamic and innovative consumer-focused research agency that is renowned for delivering cutting-edge insights across multiple sectors.

Job Description

The Qualitative Associate Director will be responsible for leading qualitative research initiatives and shaping the future of our projects. The ideal candidate will have significant experience in qualitative research, preferably in an agency setting, with exposure to multiple consumer sectors such as FMCG, automotive, and lifestyle.

  • This role involves leading the design, execution, and delivery of qualitative research projects across various sectors.
  • The successful candidate will develop and maintain strong relationships with clients, acting as a strategic partner to understand their business challenges and deliver actionable insights.
  • Crafting compelling research proposals, methodologies, and discussion guides tailored to meet client needs is also a key responsibility.
  • The role requires facilitating qualitative research activities, including moderating focus groups, conducting in-depth interviews, ethnography, and running online communities.
  • Synthesizing findings into strategic insights and presenting results in a clear and impactful way to clients is crucial.
  • The position also involves managing and mentoring a team of qualitative researchers, fostering their growth and development.
  • Collaboration with other research teams and departments to integrate qualitative insights with quantitative data for holistic analysis is essential.
  • Staying up-to-date with industry trends and innovative qualitative research techniques is vital to ensure the agency remains at the forefront of consumer insights.


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