Head of Consumer Insights
3 weeks ago
We are looking for an experienced Head of Consumer Insights to lead our research and insights function.
This role offers a unique chance to work with a leading global media agency, leveraging your expertise to deliver exceptional results.
You will be responsible for driving business growth through consumer insights, collaborating with clients' business strategies, and working at an international level across multiple markets.
This role is critical for the future success of our team, and we are excited to find the right partner to help us achieve our goals.
Key Responsibilities- Lead Consumer Insights services for all agency clients: research design, implementation, data management & analysis, presentation to clients.
- Leverage large-scale multimarket Quant and Qual research approaches (Brand Tracking, Ad Effectiveness, Segmentation, Creative testing, Ethnography, Depths etc.) and apply the right methodology to the right research objective.
- Mastery of survey theory with hands-on experience using well-known survey and analysis tools such as Q, SPSS, Qualtrics, MarketSight, etc.
- Collaborate across multiple data sources (e.g. TGI, GWI, Similar Web, Search and Social, sales data, CRM data, UX experience) to synthesise and triangulate key messages.
- Experience in collation, interpretation, and analysis of multiple sources of data.
We strive to deliver on our promise of 'better decisions, faster' for our clients, partners, and employees every day.
Our business is staging experiences for consumers who have more choice and less attention than ever before.
The key to this process is empathy: seeing the world through the eyes of the consumer, recognising the needs of our clients, and identifying the aspirations of our talent.
Expected Salary Range£60,000 - £80,000 per annum, depending on experience.
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