Partnership Marketing Customer Engagement Specialist

4 weeks ago

Epsom, Surrey, United Kingdom TLP Consultancy Full time
{"title": "Partnership Marketing Customer Engagement Specialist", "description": "Job Summary

We are seeking a skilled Partnership Marketing Customer Engagement Specialist to join our team at TLP Consultancy. As a key member of our marketing team, you will be responsible for delivering impactful marketing campaigns for Toyota and Lexus retailers.

Your primary focus will be on managing digital content, CRM campaigns, and agency management to ensure seamless execution and optimal results.

Key Responsibilities:

  • Digital Content Management: Ensure that the content on Toyota and Lexus retailer websites meets customer and retailer needs, including managing content updates, coordinating with external agencies, and tracking and tagging for accurate reporting.
  • CRM Campaigns: Deliver the agreed CRM roadmap and activities that support effective partnership marketing, using data to develop robust test-and-learn programs aimed at improving CRM performance.
  • Agency Management & Collaboration: Brief and deliver marketing campaigns through your own efforts or by collaborating with external agencies, managing timelines, priorities, and KPIs to ensure projects are completed on time and aligned with business objectives.
  • Innovation & Problem Solving: Think creatively, find innovative solutions, and proactively suggest ways to improve marketing efforts, experimenting with new ideas or optimizing existing processes.

What You'll Get to Own:

  • The product roadmap for Partnership Marketing
  • Service level delivery for Partnership Marketing
  • Internal and External Communications Plan

Essential Skills:

  • Proven experience in marketing communications, website content management, or CRM
  • Strong collaboration skills with the ability to work effectively with agencies and internal teams
  • High attention to detail and a results-driven approach to problem-solving
  • Courage to identify and address risks and issues, and the curiosity to question the status quo and use data to inform decisions

Desirable Skills:

  • Experience working with Adobe Experience Manager is a plus
", "lang_code": "en"}

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