Marketing Partnership Specialist
4 weeks ago
Partnership Marketing Role
We're seeking a skilled marketing professional to join our team as a Partnership Marketing Specialist. In this role, you'll work closely with our Digital and CRM teams to deliver impactful marketing campaigns for Toyota & Lexus retailers.
Key Responsibilities:
- Digital Content Management: Ensure that the content on Toyota and Lexus retailer websites meets customer and retailer needs, including managing content updates, coordinating with external agencies, and tracking and tagging for accurate reporting.
- CRM Campaigns: Deliver the agreed CRM roadmap and activities that support effective partnership marketing, using data to develop robust test-and-learn programs aimed at improving CRM performance.
- Agency Management & Collaboration: Brief and deliver marketing campaigns through your own efforts or by collaborating with external agencies, managing timelines, priorities, and KPIs to ensure projects are completed on time and aligned with business objectives.
- Innovation & Problem Solving: Think creatively, find innovative solutions, and proactively suggest ways to improve marketing efforts in the ever-evolving landscape of marketing technologies.
What You'll Get to Own:
- The product roadmap for Partnership Marketing
- Service level delivery for Partnership Marketing
- Internal and External Communications Plan
Essential Skills:
- Proven experience in marketing communications, website content management, or CRM
- Courage to identify and address risks and issues, and the curiosity to question the status quo and use data to inform decisions
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