Digital Marketing Strategist

1 week ago

Epsom, Surrey, United Kingdom TLP Consultancy Ltd Full time

We are seeking a skilled Digital and CRM Marketing Specialist to join our team at TLP Consultancy Ltd. As a key member of our marketing team, you will be responsible for delivering impactful marketing campaigns for Toyota & Lexus retailers.

Key Responsibilities:

Digital Content Management:

You will ensure that the content on Toyota and Lexus retailer websites meets both customer and retailer needs. This includes managing content updates, coordinating with external agencies, and ensuring that tracking and tagging are in place for accurate reporting.

  • Collaborate with the Digital Content and Development teams to deliver a roadmap for retailer websites.
  • Use data insights to recommend optimizations that improve website performance and enhance user experiences.

CRM Campaigns:

Deliver the agreed CRM roadmap and activities that support effective partnership marketing. You will use data to develop robust test-and-learn programs aimed at improving CRM performance.

  • Manage CRM reporting and results, providing updates to key stakeholders.
  • Work with internal teams to explore creative, data-driven strategies that enhance customer relationships and deliver outstanding experiences.

Agency Management & Collaboration:

  • You will brief and deliver marketing campaigns either through your own efforts or by collaborating with external agencies. A key part of your role will be managing timelines, priorities, and KPIs, ensuring projects are completed on time and aligned with business objectives.

Innovation & Problem Solving:

  • In the ever-evolving landscape of marketing technologies, you will be expected to think creatively, find innovative solutions, and proactively suggest ways to improve marketing efforts. This could include experimenting with new ideas or optimizing existing processes.

What you'll get to own:

  • The product roadmap for Partnership Marketing
  • Service level delivery for Partnership Marketing
  • Internal and External Communications Plan

Essential skills:

  • Proven experience in marketing communications, website content management, or CRM.
  • Strong collaboration skills with the ability to work effectively with agencies and internal teams.
  • High attention to detail and a results-driven approach to problem-solving.
  • Courage to identify and address risks and issues, and the curiosity to question the status quo and use data to inform decisions.

Desirable skills:

  • Experience working with Adobe Experience Manager is a plus.

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