Partnership Marketing Paid Media Specialist

3 weeks ago


Epsom, Surrey, United Kingdom TLP Consultancy Full time
Job Title: Partnership Marketing Paid Media Specialist

We are seeking a highly skilled Partnership Marketing Paid Media Specialist to join our team at TLP Consultancy. As a key member of our marketing team, you will be responsible for developing and executing a successful Partnership Marketing Program for Toyota and Lexus Retailers.

Key Responsibilities:
  • Manage key deliverables to enable effective Partnership Marketing in paid search, making recommendations to improve performance.
  • Work with the Paid Search Specialist to ensure Partnership Marketing paid search aligns with national strategy.
  • Manage retailer paid search admin, processes, and performance.
  • Attend retailer search meetings to surface actions and manage backlog.
  • Provide updates and data to the Manager, Partnership Marketing, to enable management of KPIs and risk.
  • Monitor and report on Partnership Marketing service desk requests and SLAs.
  • Manage wider 'Always On' paid media to ensure the entire paid media/digital offering to the retailer network is effective and informs the future Partnership Marketing roadmap.
  • Work with the Manager, Brand Consideration, to ensure key learnings from national In-Market activity are applied to/piloted with Always On.
  • Brief and deliver work through own efforts or through agencies to deliver better retailer marketing via paid media channels.
  • Ensure Centre marketing journeys and media developed by Centre marketing service teams are joined up and onward journeys onto digital and CRM are mapped and understood, making recommendations to improve those journeys.
  • Act as the point of connection for tagging, tracking, and reporting of dealer own activity (to official website) - effective paid media journey connection.
Requirements:
  • Collaboration - Strong prioritization skills and ability to deliver work through agencies.
  • Courage - Ability to identify and highlight risks or issues to the Manager, Partnership Marketing.
  • Creativity - Ability to find solutions to solve agreed priorities.
  • Curiosity - Ability to ask why' or use data and insights to establish facts vs opinion.
  • Previous marketing communications experience.
  • Experience managing Paid Search (either self or via an agency).
  • Experience managing Paid Social (either self or via an agency).
  • Agency management.
  • Attention to detail.
Desirable:
  • Understanding of retailer and Toyota relationship dynamics or similar franchise dynamics.


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