Marketing & Media Specialist

3 weeks ago

Epsom, Surrey, United Kingdom fish4.co - Jobboard Full time
Partnership Marketing Paid Media Specialist

We are seeking a highly skilled Partnership Marketing Paid Media Specialist to join our team. As a key member of our marketing team, you will be responsible for supporting the creation and execution of a successful Partnership Marketing Program for Toyota and Lexus Retailers.

Key Responsibilities:
  • Manage key agreed deliverables that enable effective Partnership Marketing in paid search, making recommendations to improve performance.
  • Work with the Specialist, Paid Search to ensure Partnership Marketing paid search aligns with national strategy.
  • Manage retailer paid search admin/processes/ways of working and performance.
  • Attend retailer search meetings to surface actions and manage backlog.
  • Provide updates and data to Manager, Partnership Marketing to enable management of KPIs and risk.
  • Monitor and report on Partnership Marketing service desk requests/SLAs.
  • Manage wider 'Always On' paid media to ensure entire paid media/digital offering to retailer network is effective and informs future Partnership Marketing roadmap.
  • Work with Manager, Brand Consideration to ensure key learnings from national In-Market activity are applied to/piloted with Always On program.
  • Brief and deliver work through own efforts or through agencies to deliver better retailer marketing via paid media channels.
  • Ensure Centre marketing journeys and media developed by centre marketing service teams are joined up and onward journeys onto digital and CRM are mapped and understood, making recommendations to improve those journeys.
  • Act as point of connection for tagging, tracking, and reporting of dealer own activity (to official website) - effective paid media journey connection.
Requirements:
  • Collaboration - Strong prioritization skills and ability to deliver work through agencies.
  • Courage - Ability to identify and highlight risks or issues to Manager, Partnership Marketing.
  • Creativity - Ability to find solutions to solve agreed priorities.
  • Curiosity - Ability to ask why' or use data and insights to establish facts vs opinion.
  • Previous marketing communications experience.
  • Experience managing Paid Search (either self or via agency).
  • Experience managing Paid Social (either self or via agency).
  • Agency management.
  • Attention to detail.
Desirable:
  • Understanding of retailer and Toyota relationship dynamics or similar franchise dynamics.

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