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    pbAboutUs:/b/ppNewBalanceisagloballeaderinathleticfootwearandapparel,drivenbyapassionforinnovationandacommitmenttoempoweringpeoplethroughsportandcraftsmanship./ppWefosteracultureofinclusivityandrespect,whereeveryassociatefeelsvaluedandinspiredtoshapetheworldoftomorrow./ppOurmissionistodeliveracohesiveapproachtoyear-roundgrassrootsperformanceactivation,workin...

Marketing Manager, Community Engagement and Activations

2 months ago

Warrington, Warrington, United Kingdom New Balance Full time

About the Role:

New Balance is seeking a highly skilled Associate Marketing Manager to join its UK & Ireland team. As a key member of the marketing team, you will be responsible for delivering a cohesive approach to year-round programmes of grassroots performance activation.

Key Responsibilities:

  • Support the performance strategy with a focus on running through product launches, retailer activations, guerilla & owned event opportunities, and stand-out cultural & brand moments.
  • Maintain existing strong relationships and build new connections with key cities and community and run club partners.
  • Ensure that key cities are focused on and that our community and run club partners are aligned to the brands values and objectives.
  • Support the UK marketing team in engaging with communities, specialty retailers, and strategic key partners through product testing, focused product launches, and promotional activations.
  • Activate a community running strategy to support the sell-thru of product in line with the EMEA objectives, with a focus on growing brand association within running.
  • Research and develop the community running strategy in alignment to consumer insight data to identify regional epicenters and opportunities.
  • Build and develop a considered community portfolio, maintaining established relationships and crafting new relationships, through seeding, retailer partnerships, activations, local initiatives, and key regional events.
  • Support the planning and execution of owned and guerilla marketing activations in-line with key cultural moments and strategic events, working cross functionally to develop commercial and partnership opportunities while ensuring consistent storytelling.
  • Monitor and report on industry trends and activity at the intersection of sport and culture, with a consideration of their influence on the community strategy.

Requirements for Success:

  • Ability to follow strategic plan and have long-term vision.
  • Experience of managing multi-faceted activations.
  • Cross-business coordination of large-scale projects.
  • Experience taking a project from concept through to delivery.
  • Experience of managing relationships and 3rd party agencies.
  • Experience in asset and content management.
  • Experience in budget management and reporting.
  • Customer 'first' understanding.
  • Experience in negotiation.

What We Offer:

  • Discretionary Bonus Opportunity.
  • Private Medical Insurance.
  • Dental Scheme.
  • Pension Scheme.
  • Flexible Working Hours.
  • Hybrid working.
  • 25 days Annual Leave per year.
  • Life Insurance.
  • On Site Gym.
  • Employee Discount.
  • Opportunity to work abroad for four weeks per year.
  • Wellbeing and Mental Health Benefit.