Performance Optimization Lead

5 days ago


London, Greater London, United Kingdom Dentsu Aegis Network Ltd. Full time

About Dentsu Aegis Network Ltd.:

This is an exciting opportunity to join our key Financial Services Client teams in London. We are a fast-growing subscription-based start-up with a vision to achieve rapid global scale and digital maturity.

We are committed to maximizing subscriber engagement and revenue through innovative subscriber value management strategies.

We are seeking a dynamic and results-driven Subscriber Value Management Performance Manager to lead the rollout and optimization of our global subscriber value management strategy.

The estimated salary for this role is £80,000 - £100,000 per year, depending on experience.

About the Role:

The Subscriber Value Management Performance Manager will play a crucial role in executing and optimizing our global subscriber value management strategy to enhance subscriber engagement with our products and maximize revenue.

This position requires someone focused on outcomes with expertise in subscriber lifecycle management, data analytics, and continuous improvement methodologies.

Key Responsibilities:
  1. Implement incremental data capture strategies to enhance customer insights and personalization efforts.
  2. Monitor key performance indicators (KPIs) such as subscriber engagement, conversion rates, retention rates, and revenue growth.
  3. Utilize data analytics and segmentation to identify trends, opportunities, and areas for improvement.
  4. Collaborate with marketing and sales teams to align campaigns with business objectives and customer preferences.
  5. Implement A/B testing and performance tracking to continuously improve campaign effectiveness.
  6. Direct and manage the work of journey orchestration and content authoring teams to achieve SVM objectives.
  7. Communicate subscriber value management strategy, performance metrics, and recommendations to senior management and key stakeholders.
Qualifications:
  • Minimum 5-7 years of experience in subscriber value management, CRM management, digital marketing, or related roles, with a proven track record of driving performance and revenue growth.
  • Demonstrated ability to lead cross-functional teams, manage complex projects, and drive results in a global environment.
  • Strong analytical and problem-solving abilities, with a focus on data-driven decision-making and continuous improvement.

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