Senior Performance Optimization Lead

4 weeks ago


London, Greater London, United Kingdom Fuse Full time
About This Role:
Fuse is a cutting-edge organization that drives innovation and excellence in the digital space. We are seeking a highly experienced Senior Performance Optimization Lead to join our team and optimize programmatic & display campaigns for one of our key clients, Philips. As a member of our WEM Philips Performance Media team, you will work closely with our 17 markets across the region to drive growth and excellence.

Job Summary:
We are looking for a seasoned professional with 1+ years of experience managing programmatic & display to execute best-in-class strategies, support planning and delivering strategies across branding, performance media, and e-commerce, and deliver on Philips' business priorities. The ideal candidate will be proactive, a problem-solver, with a hands-on background in display and programmatic to deliver the best service for Philips.

Main Responsibilities:
- Execute key priorities and workstreams for programmatic for Philips
- Execute the test & learn plan for Philips, and support identifying testing opportunities
- Support identifying and delivering growth opportunities
- Provide high-quality, robust, and actionable data and performance analysis & reporting
- Support partner management
- Participate in the OMD EMEA Performance Community, sharing expertise and knowledge

Requirements:
- 1+ years of demonstrable experience managing programmatic & display
- Proven ability to independently manage multiple stakeholders in a fast-paced environment
- Knowledge of media agency ecosystem
- Outstanding verbal and written communication skills
- Excellent organizational and leadership skills
- Strong attention to detail
- Proven background in programmatic & display
- Activation expertise
- Experience across DV360 and CM360; experience in other DSPs such as TAM, TTD, and Amazon is highly beneficial
- Experience in brand safety and verification solutions including MOAT, IAS, and DoubleVerify is highly beneficial
- Strong Excel skills
- An understanding of analytics platforms such as Google Analytics is highly beneficial
- Good understanding of KPI selection within programmatic
- Experience activating programmatic & display with an understanding of best practices across campaign type, structure, optimization, QA, reporting, insight generation, and finance
- Supporting the media plan for programmatic & display
- Supporting the client relationship day-to-day and executing the campaign strategy and optimizations
- Working with the team to ensure campaigns are meeting targets and making optimizations
- Able to juggle multiple priorities
- Creative problem-solving skills, able to 'think outside the box' to find solutions to business challenges

Estimated Salary:
$80,000 - $110,000 per year depending on experience.

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