E-Commerce Marketing Lead for Growth

1 week ago


Birmingham, Birmingham, United Kingdom Euro Packaging UK ltd Full time
Euro Packaging UK ltd is an award-winning, global packaging manufacturer with production facilities across Europe and South East Asia. Our global headquarters in the UK is home to our dedicated paper manufacturing division providing a wide range of food packaging products for renowned clients.

We are seeking an E-commerce Marketing Lead to drive revenue growth across different e-commerce platforms. The role will be responsible for managing our online presence through website development, SEO, and digital marketing.

Job Description:

  • Work alongside the eCommerce Account Manager to develop and execute a comprehensive digital marketing strategy, focusing on e-commerce platforms like Amazon and eBay.
  • Build and continuously develop and update the website and other e-commerce sites to enhance user experience and drive sales.
  • Formulate a strategy to drive revenue growth across different e-commerce platforms, including Amazon, eBay, and our website.
  • Use SEO, adwords, and other optimisation tools to drive sales growth and increase brand awareness.
  • Manage and optimize advertising campaigns on platforms like Google Ads, Amazon Ads, Meta Ads, or paid advertising and promotions directly on other marketplaces.
  • Analyse and report on the performance of paid campaigns, including ROI and key metrics to meet business goals, using tools like Google Analytics.
  • Identify new e-commerce platforms that could add additional revenue opportunities.
  • Create and implement a plan of promotional activities across all marketplaces, which also includes the website.

Requirements:

  • Degree in Digital Marketing, Business, Google PPC Certified, or a related field.
  • Proven experience in Digital Marketing, PPC Executive or similar role working in e-commerce.
  • Experience of managing the digital marketing and content creation across Amazon, eBay, and other e-commerce platforms.
  • Strong understanding of digital marketing channels, including PPC, SEO, social media, and email marketing.
  • Experience of website development and optimisation, including knowledge of WordPress.
  • Proficiency in using digital marketing tools and platforms.

Salary: £45,000 - £55,000 per annum depending on experience.



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