Marketing Strategy Lead

6 days ago

Perth, Perth and Kinross, United Kingdom Hancod Digital Full time
Senior Marketing DirectorOverview:

The Senior Marketing Director plays a crucial role in developing and implementing marketing strategies to meet the organization's objectives. They are responsible for leading a team to drive brand awareness, customer acquisition, and revenue growth. This position requires a strategic thinker with strong leadership skills and a solid understanding of the digital landscape.

Key Responsibilities:
  • Develop and Execute Strategic Marketing Plans: Create and implement comprehensive marketing strategies to achieve sales targets and drive business growth.
  • Conduct Market Research and Analysis: Conduct thorough market research and analysis to identify trends and opportunities, and provide actionable insights to inform marketing decisions.
  • Lead and Mentor a Team: Lead and mentor a team of marketing professionals to deliver high-quality campaigns and projects, and provide guidance and support to ensure team success.
  • Oversee Content Creation: Oversee the creation of compelling content for various marketing channels, including social media, email, and website content.
  • Collaborate with Cross-Functional Teams: Collaborate with sales, product, and other cross-functional teams to align marketing strategies with business goals and objectives.
  • Manage Marketing Budget: Manage the marketing budget and allocate resources effectively to maximize ROI and achieve business objectives.
  • Measure and Report Performance: Measure and report on the performance of marketing campaigns and strategies, and provide data-driven insights to inform future marketing decisions.
  • Identify New Market Segments: Identify new market segments and develop targeted strategies to reach them, and drive business growth.
  • Stay Up-to-Date on Industry Trends: Stay up-to-date on industry trends and best practices to drive innovation and stay ahead of the competition.
  • Build and Maintain Relationships: Build and maintain strong relationships with external partners and agencies, and ensure effective communication and collaboration.
Required Qualifications:
  • Bachelor's Degree in Marketing or Related Field: A bachelor's degree in marketing or a related field is required.
  • Proven Experience in Senior Marketing Role: Proven experience in a senior marketing role with a focus on strategic planning and team management is required.
  • Demonstrated Success in Marketing Strategy: Demonstrated success in developing and implementing marketing strategies that drive business growth is required.
  • Strong Analytical Skills: Strong analytical skills with the ability to interpret data and make informed decisions is required.
  • Excellent Leadership and Communication Skills: Excellent leadership and communication skills are required to lead and mentor a team, and collaborate with cross-functional teams.
  • Proficiency in Digital Marketing Tools: Proficiency in digital marketing tools and platforms is required.
  • Sound Knowledge of Market Research and Analysis: Sound knowledge of market research and analysis techniques is required.
  • Ability to Manage Budgets: Ability to manage budgets and optimize marketing spend is required.
  • Proven Track Record of Building and Leading High-Performing Teams: A proven track record of building and leading high-performing teams is required.
  • Strategic Thinker with Creative and Innovative Mindset: A strategic thinker with a creative and innovative mindset is required to drive business growth and stay ahead of the competition.
  • Ability to Thrive in Fast-Paced Environment: Ability to thrive in a fast-paced and dynamic environment is required.
  • Proactive and Results-Driven Approach: A proactive and results-driven approach to marketing is required to drive business growth and achieve objectives.
  • Strong Project Management Skills: Strong project management skills with the ability to prioritize and multitask effectively is required.
  • Relevant Certifications in Marketing or Related Fields: Relevant certifications in marketing or related fields are a plus.

Key Skills: Strategic planning, market analysis, team leadership, digital marketing, data analysis, budget management

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