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Senior Marketing Director

2 months ago

Perth, Perth and Kinross, United Kingdom Hancod Digital Full time
Senior Marketing Director

We are seeking a highly skilled Senior Marketing Director to lead our marketing efforts at Hancod Digital. As a key member of our team, you will be responsible for developing and implementing marketing strategies that drive business growth and revenue.

Key Responsibilities:
  • Marketing Strategy Development: Develop and execute comprehensive marketing plans to achieve sales targets and drive business growth.
  • Market Research and Analysis: Conduct market research and analysis to identify trends and opportunities, and provide insights to inform marketing strategies.
  • Team Leadership: Lead and mentor a team of marketing professionals to deliver high-quality campaigns and achieve marketing objectives.
  • Content Creation: Oversee the creation of compelling content for various marketing channels, including social media, email, and website.
  • Collaboration: Collaborate with sales and product teams to align marketing strategies with business goals and objectives.
  • Budget Management: Manage the marketing budget and allocate resources effectively to achieve marketing objectives.
  • Performance Measurement: Measure and report on the performance of marketing campaigns and strategies, and provide insights to inform future marketing efforts.
  • Industry Trends: Stay up-to-date on industry trends and best practices to drive innovation and improvement in marketing strategies.
  • Partnerships: Build and maintain strong relationships with external partners and agencies to drive business growth and revenue.
Required Qualifications:
  • Bachelor's Degree: Bachelor's degree in Marketing, Business, or related field.
  • Experience: Proven experience in a senior marketing role with a focus on strategic planning and team management.
  • Success Metrics: Demonstrated success in developing and implementing marketing strategies that drive business growth and revenue.
  • Analytical Skills: Strong analytical skills with the ability to interpret data and make informed decisions.
  • Leadership Skills: Excellent leadership and communication skills, with the ability to motivate and inspire a team.
  • Digital Marketing: Proficiency in digital marketing tools and platforms, including social media, email, and website analytics.
  • Market Research: Sound knowledge of market research and analysis techniques, with the ability to identify trends and opportunities.
  • Budget Management: Ability to manage budgets and optimize marketing spend to achieve marketing objectives.
  • Team Leadership: Proven track record of building and leading high-performing teams.
  • Strategic Thinking: Strategic thinker with a creative and innovative mindset, able to drive business growth and revenue.
  • Results-Driven: Proactive and results-driven approach to marketing, with a focus on achieving marketing objectives.
  • Project Management: Strong project management skills, with the ability to prioritize and multitask effectively.
  • Certifications: Relevant certifications in marketing or related fields are a plus.