Digital Marketing Strategist

1 month ago


Perth, Perth and Kinross, United Kingdom Hancod Digital Full time
Lead Marketing ManagerJob Summary:The Lead Marketing Manager is a key role in driving business growth through effective marketing strategies. This position requires a strategic thinker with strong leadership skills and a solid understanding of the digital landscape.Key Responsibilities:
  • Develop and execute comprehensive marketing plans to achieve sales targets
  • Conduct market research and analysis to identify trends and opportunities
  • Lead and mentor a team of marketing professionals to deliver high-quality campaigns
  • Oversee the creation of compelling content for various marketing channels
  • Collaborate with sales and product teams to align marketing strategies with business goals
  • Manage the marketing budget and allocate resources effectively
  • Measure and report on the performance of marketing campaigns and strategies
  • Identify new market segments and develop targeted strategies to reach them
  • Stay updated on industry trends and best practices to drive innovation
  • Build and maintain strong relationships with external partners and agencies
Requirements:
  • Bachelor's degree in Marketing, Business, or related field
  • Proven experience in a senior marketing role with a focus on strategic planning and team management
  • Demonstrated success in developing and implementing marketing strategies that drive business growth
  • Strong analytical skills with the ability to interpret data and make informed decisions
  • Excellent leadership and communication skills
  • Proficiency in digital marketing tools and platforms
  • Solid knowledge of market research and analysis techniques
  • Ability to manage budgets and optimize marketing spend
  • Proven track record of building and leading high-performing teams
  • Strategic thinker with a creative and innovative mindset
  • Ability to thrive in a fast-paced and dynamic environment
  • Proactive and results-driven approach to marketing
  • Strong project management skills with the ability to prioritize and multitask effectively
  • Relevant certifications in marketing or related fields are a plus

strategic planning, market analysis, team leadership, digital marketing, data analysis, budget management



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