Senior Marketing Director

2 days ago

Perth, Perth and Kinross, United Kingdom Hancod Digital Full time
Senior Marketing DirectorOverview:The Senior Marketing Director plays a crucial role in developing and implementing marketing strategies to meet the organization's objectives. They are responsible for leading a team to drive brand awareness, customer acquisition, and revenue growth. This position requires a strategic thinker with strong leadership skills and a solid understanding of the digital landscape.Key Responsibilities:
  • Develop and execute strategic marketing plans to achieve sales targets and drive business growth.
  • Conduct market research and analysis to identify trends and opportunities, and provide data-driven insights to inform marketing decisions.
  • Lead and mentor a team of marketing professionals to deliver high-quality campaigns and projects.
  • Oversee the creation of compelling content for various marketing channels, including social media, email, and website.
  • Collaborate with sales and product teams to align marketing strategies with business goals and objectives.
  • Manage the marketing budget and allocate resources effectively to maximize ROI.
  • Measure and report on the performance of marketing campaigns and strategies, and provide recommendations for improvement.
  • Identify new market segments and develop targeted strategies to reach them, and stay up-to-date on industry trends and best practices.
  • Build and maintain strong relationships with external partners and agencies, and negotiate contracts and agreements.
Required Qualifications:
  • Bachelor's degree in Marketing, Business, or related field.
  • Proven experience in a senior marketing role with a focus on strategic planning and team management.
  • Demonstrated success in developing and implementing marketing strategies that drive business growth and revenue.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent leadership and communication skills, with the ability to motivate and inspire team members.
  • Proficiency in digital marketing tools and platforms, including social media, email marketing, and website analytics.
  • Solid knowledge of market research and analysis techniques, including data analysis and interpretation.
  • Ability to manage budgets and optimize marketing spend, and provide recommendations for improvement.
  • Proven track record of building and leading high-performing teams, and driving business growth and revenue.
  • Strategic thinker with a creative and innovative mindset, and the ability to think outside the box.
  • Ability to thrive in a fast-paced and dynamic environment, and adapt to changing priorities and deadlines.
  • Proactive and results-driven approach to marketing, with a focus on delivering high-quality results and exceeding expectations.
  • Strong project management skills with the ability to prioritize and multitask effectively, and manage multiple projects and deadlines.
  • Relevant certifications in marketing or related fields are a plus.

Strategic planning, market analysis, team leadership, digital marketing, data analysis, budget management, and project management.

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