Digital Marketing Strategist

3 weeks ago


Glasgow, Glasgow City, United Kingdom Oh Polly Full time

About Oh Polly

Oh Polly is a dynamic and innovative fashion brand that creates high-quality, trend-driven designs while maintaining a strong commitment to global responsibility and ethical values. Our social-first business model is centered around industry-leading Instagram and Facebook accounts, with a combined following of over 10 million across our brands.

The Role: Performance Marketing Manager

We are seeking an experienced Performance Marketing Manager to drive our digital marketing initiatives across key paid channels, including TikTok, Snapchat, Pinterest, and YouTube. As a key member of our marketing team, you will be responsible for developing and executing strategies to grow our brand presence and drive conversions on these platforms.

  • Develop and execute campaigns on TikTok, Snapchat, Pinterest, and YouTube, focusing on customer acquisition, engagement, and brand awareness.
  • Collaborate with the creative team to craft high-performing ads that resonate with our target audience.
  • Manage YouTube advertising campaigns, focusing on video content that drives engagement and conversions.
  • Work with the content team to create compelling video assets.
  • Continuously test ad formats, copy, and targeting to improve engagement rates and ROAS.
  • Leverage analytics to monitor and evaluate campaign performance, adjusting strategies as needed.
  • Collaborate on cross-channel initiatives to create a cohesive brand experience.
  • Prepare and present performance reports and insights to stakeholders.

Requirements:

  • Minimum 4 years of experience in performance marketing with a focus on TikTok, Snapchat, Pinterest, and/or YouTube for a D2C brand.
  • Strong understanding of audience targeting, bidding strategies, and ad formats for each platform.
  • Experience creating and optimizing YouTube campaigns, including TrueView and bumper ads.
  • Strong analytical skills with experience in data-driven decision-making.
  • Proficiency in Excel, analytics, and reporting tools.

We offer a competitive salary range of £30,000 - £40,000, 50% discount on all Oh Polly and Bo+Tee products, an extra day off for your birthday, corporate gym membership, cycle to work scheme, learning and development opportunities, company pension, and company social events.

Oh Polly is an equal opportunities employer and welcomes applications from all suitably qualified candidates.



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