Digital Marketing Strategist
4 weeks ago
We're a leading fashion brand that's passionate about creating high-quality, innovative designs that meet our customers' needs in an ever-evolving market. Our business model is social first, centered around our industry-leading Instagram and Facebook accounts. We're committed to our global responsibility and ethical values, and we're looking for a talented Performance Marketing Manager to join our team.
The RoleWe're seeking a strategic Performance Marketing Manager to drive our digital marketing initiatives across key paid channels. You'll have a robust background in performance marketing, particularly within the fashion industry, and a proven track record of managing teams and driving successful campaigns across global markets.
Key Responsibilities- Plan, execute, and optimize campaigns on TikTok, Snapchat, Pinterest, and YouTube, with a focus on customer acquisition, engagement, and brand awareness.
- Collaborate closely with our creative and content teams to craft ads that resonate with our target audience and deliver outstanding performances.
- Develop and manage YouTube advertising campaigns, focusing on video content that drives engagement and conversions, and work with the content team to create compelling video assets.
- Work with the creative team to develop platform-specific content that aligns with each channel's unique audience and trends, ensuring best-in-class creative.
- Continuously test ad formats, copy, and targeting to improve engagement rates, ROAS, and other key performance metrics.
- Leverage analytics to monitor and evaluate campaign performance, adjusting strategies as needed to maximize results.
- Collaborate on cross-channel initiatives to create a cohesive brand experience across all digital touchpoints.
- Prepare and present performance reports and insights to stakeholders, offering recommendations based on data-driven analysis.
- Minimum 4 years of experience in performance marketing with a focus on TikTok, Snapchat, Pinterest, and/or YouTube for a D2C brand.
- Strong understanding of audience targeting, bidding strategies, and ad formats for each platform.
- Experience creating and optimizing YouTube campaigns, including TrueView and bumper ads, with an understanding of YouTube-specific metrics.
- Strong analytical skills with experience in data-driven decision-making.
- Proficiency in Excel, analytics, and reporting tools.
What We Offer
- Salary: £30,000 - £40,000
- 50% discount on all Oh Polly and Bo+Tee product
- An extra day off for your birthday
- Corporate gym membership (subject to tax)
- Cycle to work scheme
- Learning and development opportunities
- Company pension
- Company social event.
We're an equal opportunities employer and welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.
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