Digital Marketing Strategist

1 month ago


Glasgow, Glasgow City, United Kingdom Oh Polly Full time

About Oh Polly

We're a global fashion brand with a passion for innovation and sustainability. Our mission is to create high-quality, trend-driven designs that meet our customers' needs while promoting global responsibility and ethical values.

We're seeking a strategic Performance Marketing Manager to drive our digital marketing initiatives across key paid channels. As a key member of our marketing team, you'll be responsible for developing, implementing, and optimizing our digital campaigns on Google Ads and Meta (Facebook/Instagram).

Key Responsibilities:

  • Collaborate with our creative, analytics, and content teams to ensure our campaigns are data-driven, targeted, and results-focused.
  • Develop audience segments and implement retargeting strategies to maximize user engagement and conversion.
  • Work closely with our graphic design team to develop compelling ad creatives tailored for different audience segments.
  • Utilize data analytics to assess campaign performance, generate insights, and make real-time adjustments.
  • Conduct A/B tests for ad creative, copy, and targeting to continuously improve campaign effectiveness.
  • Stay updated on Google and Meta advertising policies, trends, and best practices.
  • Manage and report on campaign budgets and performance, providing insights and recommendations to key stakeholders.

Requirements:

  • Minimum 4 years of experience in performance marketing, specifically with Google and Meta (Facebook/Instagram) for a D2C brand.
  • Strong analytical skills and experience with data-driven decision-making.
  • Proficiency in Excel and reporting tools.

What We Offer:

  • Competitive salary: £30,000 - £40,000
  • 50% discount on all Oh Polly and Bo+Tee products
  • An extra day off for your birthday
  • Corporate gym membership (subject to tax)
  • Cycle to work schemes
  • Learning and development opportunities
  • Company pension
  • Company social event.

We're an equal opportunities employer and welcome applications from all suitably qualified candidates.



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