Head of Digital Advertising

3 weeks ago


Leicestershire, United Kingdom Forward Role Recruitment Full time
About the Role:

We are seeking an experienced Head of Media Buying and Planning to lead our digital media activities.

Main Responsibilities:
  1. Strategy Development: Develop and implement digital advertising strategies to maximize profitable customer acquisition and sales growth.
  2. Campaign Planning and Optimization: Lead planning, creation, and optimization of media campaigns primarily focusing on performance media.
  3. Data-Driven Decision Making: Utilize first-party customer and product data to personalize campaigns and improve channel performance.
  4. Continuous Improvement: Conduct continuous analysis and optimization of advertising creative elements to enhance customer engagement and purchases.
  5. Reporting and Insights: Provide cross-channel reporting to inform stakeholders and optimize future activity and budget allocation decisions.
  6. Channel Growth: Identify opportunities for further growth in channel performance while maintaining profitability.
Requirements:
  • Experience in managing large and complex Paid Search /or Paid Social campaigns.
  • Results-oriented with a strong focus on hitting business targets and driving profitable sales growth.
  • Strategic thinking across multiple channels, including search, social, programmatic, CTV, digital direct, DOOH, offline, etc.
Package:

£80,000 - £110,000 per annum


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