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Marketing and Business Development Lead
3 weeks ago
We are seeking a Marketing and Business Development Lead to join our team at Verto People in Wellingborough, Northamptonshire. As a key member of our marketing department, you will play a crucial role in driving the success of our business by developing and executing effective marketing strategies that drive lead generation, new customer acquisition, and retention.
Job DescriptionThe ideal candidate will have experience in commercial / technical product / engineering marketing and possess expertise in digital, traditional, and social marketing. You will be responsible for leading multi-channel marketing initiatives, campaigns, and promotions to achieve business objectives. Your skills will include using CRM (Microsoft Dynamics) with email marketing platforms, designing marketing campaigns, developing marketing packages, and maintaining campaign data in CRM.
In addition, you will provide copy-editing, fact-checking, and formatting for promotional materials, and generate contacts for sales teams. If you have previous experience as a Marketing Manager / Marketing Specialist, experience using a CRM and email marketing platforms, and experience with direct and indirect marketing, we want to hear from you
Key Responsibilities:- Develop and execute effective marketing strategies to drive business growth
- Lead multi-channel marketing initiatives, campaigns, and promotions
- Design and implement marketing campaigns across various channels
- Maintain and analyse campaign data using CRM systems
- Previous experience as a Marketing Manager / Marketing Specialist
- Experience using CRM and email marketing platforms
- Experience with direct and indirect marketing
We offer a competitive salary of £42,000 per annum, depending on experience, plus benefits including 24 days holiday plus bank holidays, private medical after 12 months, and pension. The role is office-based in Wellingborough, with the opportunity to become hybrid following a production and training period.
