Head of B2B Marketing Campaigns

6 days ago


Reading, Reading, United Kingdom oilandgasjobsearch Full time

Join us at Rhapsody, where we're shaping the future of healthcare IT. As a Director of Demand Generation, you'll develop and execute multi-channel demand generation strategies that attract, engage, and convert leads into pipeline opportunities.

About the Company
  • Rhapsody provides innovative healthcare IT solutions to accelerate digital transformation.
  • We have a comprehensive benefits package on day 1 (medical, dental, vision, life, disability).
  • A generous 401k company match.

We're committed to creating a dynamic and inclusive work environment that fosters collaboration and innovation. Our team is dedicated to advancing healthcare IT solutions and making a real impact in a fast-paced industry.

Responsibilities
  • Develop and execute multi-channel demand programs (paid social, email, third-party promotion, etc.) to drive traffic, engagement, and lead generation.
  • Partner with an external vendor to plan, implement, and optimize PPC campaigns (Google Ads, LinkedIn, etc.) to maximize ROI.
  • Create, manage, and execute targeted email campaigns, including drip, re-engagement, and nurture flows, to advance leads through the buyer journey, ensuring a seamless experience across all touchpoints.
  • Collaborate with cross-functional teams to build and develop a dynamic and robust pipeline for our health tech products.

We're seeking a results-driven professional with 6-10 years of experience in demand generation, growth marketing, or a related role within a B2B SaaS environment. Health IT experience is highly beneficial. The ideal candidate will be local to either Boston MA, Dallas TX, or Los Angeles CA.



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