Commercial Marketing Manager
2 weeks ago
Job Title: Commercial Marketing Manager
Job Summary:
">We are seeking a highly experienced Commercial Marketing Manager to lead our UK & Ireland marketing efforts. The successful candidate will have a proven track record of delivering commercial print marketing strategies that drive business growth and revenue.
Key Responsibilities:
">- Develop and execute commercial print marketing plans that align with local business priorities.
- Collaborate with category, sales, channel marketing, omnichannel, and store teams to ensure unified marketing execution across all platforms and touchpoints.
- Brief local media campaigns and programs to COE teams, set relevant KPIs, provide strategic feedback on campaign briefs, approve media plans, and review performance reports.
- Enhance the local customer journey across multiple platforms, including hp.com/li>.
- Partner with creative and brand specialists to develop and adapt marketing assets for maximum campaign impact.
- Collaborate with COE and data science teams to design experiments, run A/B tests, and implement data-driven strategies that optimize marketing spend for maximum effectiveness and efficiency.
- Manage commercial print marketing budget in alignment with the Head of Print Marketing.
- Drive content and SEO initiatives to boost brand consideration and conversion rates, collaborating with the Digital Operations team.
Requirements:
">- 7-10 years of experience in marketing and campaign management, or an advanced degree with 5-7 years of work experience.
- Proven experience in B2B marketing and Account-Based Marketing (ABM).
- Experience in performance marketing, conducting experiments, and analysing performance metrics to optimize initiatives.
What We Offer:
">As a Commercial Marketing Manager at HP, you will have the opportunity to shape the marketing landscape for a leading brand, drive impactful campaigns, and contribute to our business success.
Estimated Salary: £55,000 - £70,000 per annum.
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