Strategic Marketing Officer

6 days ago


Telford, Telford and Wrekin, United Kingdom Kick It Out Full time
Job Overview

We are seeking a highly skilled Strategic Marketing Officer to join our team at Kick It Out. The successful candidate will be responsible for developing and implementing marketing strategies to drive growth and engagement across our organization.

Key Responsibilities
  1. Brand Management: Maintain control over the Shropshire FA brand, ensuring consistency across all media and external publications.
  2. Local Marketing Support: Provide local marketing support to dedicated FA campaigns, increasing awareness and participation in local football initiatives.
  3. Digital Presence: Oversee the Shropshire FA website, online newsletter, and social media accounts, ensuring they remain a central resource for stakeholders.
  4. Media Relations: Develop links within the local media to secure regular coverage of Shropshire FA activities.
  5. Market Research: Undertake relevant market research to identify progress and highlight areas for priority action.
  6. Event Promotion: Manage the marketing and promotion of County Cup competitions, driving attendance and participation.
  7. Club Support: Provide marketing support and advice to clubs and leagues, enhancing their visibility and reach.
  8. Social Media Governance: Ensure all communications via social media with under-18s comply with safeguarding policies.
  9. Customer Excellence: Deliver exceptional customer service to volunteers using FA Technology systems.
  10. Partnership Development: Attract increased investment into Shropshire Football Association by maximising assets and raising its image, profile, and reputation.


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