B2B Marketing Specialist

3 weeks ago


Telford, Telford and Wrekin, United Kingdom Lyreco Group Full time

Are you a creative and analytical marketer looking for a new challenge?

We're seeking an experienced Campaign Marketing Manager to join our team based in Telford Head Office (hybrid role with a minimum of 3 days per week office-based).

The successful candidate will have a degree in Marketing or a related field and possess a proven track record of managing B2B marketing campaigns, working with marketing tech and analytics tools, and honing project management skills.

The estimated salary for this position is around £45,000 - £55,000 per annum, depending on experience.

About the Job:

This is a fantastic opportunity to join a dynamic team and contribute to the development of B2B marketing campaigns that drive business growth and customer engagement.

Key Responsibilities:

  1. Campaign Development: Develop and execute multi-channel marketing campaigns across email, social media, paid advertising, PR, and more.
  2. Team Collaboration: Work closely with internal and external teams to ensure campaign success and alignment with overarching business objectives.
  3. Brand Management: Maintain a strong brand identity through consistent messaging and adherence to brand guidelines.
  4. Data Analysis: Leverage analytics to monitor campaign success, report on KPIs, and optimise based on data-driven insights.
  5. Industry Trends: Stay ahead of industry trends and bring innovative ideas to elevate campaign effectiveness.

What We Offer:

  • Competitive salary range £45,000 - £55,000 per annum.
  • 31 days holiday, inclusive of bank holidays.
  • Ability to work from home.
  • Pension & Life Assurance Scheme.
  • Private medical insurance, including 24 online GP and Wellbeing app (after one year of service).
  • Opportunity to participate in the Cycle to Work Scheme, access retail vouchers and eye care vouchers.
  • Two fully paid community volunteering days each year.
  • Grow Our Own Talent Programme – promoting internal career development.
  • Referral Scheme.
  • Long Service Awards – to celebrate your career milestones.
  • Opportunity for career break – after 3 yrs of service.
  • Sports & Social Club – access to discounted trips and excursions.


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