Aeronautical Marketing Strategist

2 weeks ago

London, Greater London, United Kingdom Viasat, Inc. Full time
Marketing Manager Role for Government Business Area

Viasat Government delivers against the requirements for voice, data, video services and cyber security with demand for global availability and utmost reliability. As a Marketing Manager for the Government business area, you will provide input into the marketing direction of the aeronautical campaign for the business unit, ensuring that the planning and implementation of associated activities and campaigns run on time and on budget, resulting in a positive impact on market penetration and customer happiness for International Government aeronautical services within the global market place.

Key Responsibilities:
  • Develop and collate all marketing plans and campaigns to support sales of aeronautical solutions package to both B2B and B2C audiences, including allocation and management of budgets and return on investment tracking.
  • Be the liaison person for sales, business development and strategic programme teams as well as offer development to establish a campaign plan that fulfils the business units' objectives and priorities across the aeronautical sectors in all geographies.
  • Work with Marketing Director and aeronautical programme lead to develop, establish and maintain a compelling product set, brand, value proposition as well as creating internal toolkit to highlight advantages, benefits, brand identity, market positioning and messaging.
  • Develop marketing lead generation campaigns based on current capture business plan.
  • Establish and maintain a compelling online, social media, video and print image plan for the aero programme, to leverage lead gen and GTM campaigns.
  • Play a major part in the organisation of key marketing industry events, ensuring collaborators are driving decisions and the events team are performing as briefed and planned.
  • Liaise internally with different corporate marketing areas/teams, such as creative, digital, brand, events, internal and external communications as well as our operational teams to manage and ensure all content and collateral requests from team members are delivered on brand, on time and on budget.
  • Support the development of all marketing material, collateral, for the new product based on key positioning and external messaging; including but not limited to sales presentations, visual graphics, website, brochure, whitepaper, case studies, articles, blogs and PR content; digital/online sales enablement tool.
  • Support possible training sessions internally and externally to partners and collaborators.
  • Generate social media plans and campaigns to increase brand/product awareness and followers, manage these platforms, content and reporting.
  • Foster and support strategic partnerships and collaboration with sector partners and industry outreach.
  • Support demonstrations and create marketing material with results recorded.

Requirements:
  • Experience in B2B and working within a corporate marketing environment.
  • Experience working on global external and internal marketing activity globally.
  • Experience in digital marketing, marketing automation and CRM software.
  • Experience in content creation, strong writing skills.
  • Creative professional with experience with creation tools such as Adobe suite advantageous.

What will help you on the job:
  • Understanding SEO and copywriting.
  • Understanding marketing and financial metrics.

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