Senior Insights Manager
4 weeks ago
Head of Research and Insights
South Manchester
Up to £70,000 + car allowance + benefits
Forward Role Recruitment is working with a well-established Financial Institution to expand the Marketing function during a period of transformation with Insights at the heart of all future activity.
This is an exciting opportunity for a passionate Insights specialist to lead research projects and deliver impactful insights to drive business strategy, enhance marketing insights, and reporting.
Key Responsibilities:
- Develop an in-depth understanding of clients and customers, along with wider market insights, identifying trends, areas of opportunity, and growth, and utilising data to inform decision-making and drive marketing strategy.
- Implement processes to monitor and evaluate marketing effectiveness, making recommendations for future improvements.
- Develop and manage the customer/client satisfaction programme, delivering results and insights to the business, while working with stakeholders to implement change.
- Support the development of the commercial marketing plan, focusing on brand awareness, acquisition, and business growth, through the use of insights.
- Provide excellent leadership to a small team, offering mentoring and support.
Requirements:
- A Senior Insights Specialist with a strong understanding of marketing.
- Ability to lead high-performing teams.
- Highly analytical and data-driven.
- Ability to unearth insights and use them to implement improvements and drive change.
- Utilise Insights to drive business decision-making.
- Experience working with senior stakeholders.
- Ability to run large projects.
- Be commercially minded and work strategically.
If you are interested in this position, please get in touch with Sophie at Forward Role Recruitment.
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