Data Insights Senior Manager

2 weeks ago


Stockport, Stockport, United Kingdom adidas Full time

About the Role:

As Senior Manager of Business Insights, you will lead the Data & Insights function for our Alliance Key Accounts (AKAs) in Europe. Your strategy will drive the focus of the team, accelerating Net Sales, Sell-out & Market share through actionable insights from data.

Main Responsibilities:

  • Lead point of contact for senior stakeholders on insight generation, data reporting & analytics.
  • Identify opportunities to expand brand reach, visibility, and sales growth.
  • Translate insights into engaging, measurable presentations.
  • Provide a single source of truth for key metrics across AKAs through consistent reporting.
  • Maximize insight generation by leveraging data points across granularities.
  • Provide business recommendations on product assortments, replenishment opportunities, and more.
  • Drive report automation using PowerBI and collaborate with stakeholders.
  • Foster a culture of high performance, accuracy, and talent development.
  • Collaborate with analytics teams to drive synergies and process improvements.
  • Implement new processes and lead buy-in from commercial and brand stakeholders.
  • Develop a holistic understanding of the wholesale landscape in Europe.
  • Act as the analytics expert, reviewing industry trends and opportunities.
  • Future forecast and model, identifying commercial opportunities and building blocks.
  • Drive recommendations for digital metrics and sell-out performance.
  • Lead internal Business Reviews with AKA stakeholders, summarizing progress and highlighting opportunities.
  • Support forecasting processes through scenario planning and sell-out projections.


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