Performance Marketing Specialist
1 week ago
About the Company:
CV-Library is one of the UK's largest financial companies, offering a healthy work-life balance.
We are committed to delivering exceptional results and strive to create a positive and supportive environment for our employees.
We believe in investing in our people and provide opportunities for growth and development.
About the Role:
The successful candidate will work as a Performance Marketing Specialist at CV-Library, enabling data-driven decision-making and refining marketing strategies to boost overall effectiveness.
This role entails full ownership of data analysis projects, partnering with key stakeholders, and delivering insights that shape business strategy.
As a Performance Marketing Specialist, you will be instrumental in overseeing marketing data analysis projects end-to-end, from initial planning to final insights delivery.
You will gather, analyse, and interpret data from multiple marketing channels (e.g., digital ads, website traffic, social media, and CRM systems).
Designing and implementing attribution models to gauge the impact of multi-channel marketing activities is also a key responsibility.
We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience.
Key Responsibilities:
- Oversee marketing data analysis projects end-to-end, from initial planning to final insights delivery.
- Gather, analyse, and interpret data from multiple marketing channels (e.g., digital ads, website traffic, social media, and CRM systems).
- Design and implement attribution models to gauge the impact of multi-channel marketing activities.
- Uncover trends and patterns in marketing data to fine-tune targeting, boost conversion rates, and enhance customer engagement.
- Collaborate closely with marketing, media agencies, and internal teams to align analysis with strategic goals.
- Inform marketing strategies by delivering data-based insights that align with company goals.
- Stay informed of and comply with relevant data protection standards, including GDPR and PECR.
- Ensure high standards of data accuracy, security, and compliance in all work.
Qualifications and Experience:
- 4+ years of experience in marketing analytics or a similar role.
- Proficiency with data analysis tools and software (e.g., Google Analytics, SQL, PowerBI).
- Direct experience with attribution modeling to evaluate marketing effectiveness.
- Solid understanding of performance marketing and media measurement.
- Skilled in communicating complex data findings to both technical and non-technical audiences.
Benefits:
- Discounts
- On-site, subsidised cafe offering discounted lunches and free breakfast every day
- Cashback healthcare plan
- Free, on-site gym open 24/7
- In-house, full-time Wellbeing Counsellor providing free access to 1-1 wellbeing sessions
- Team trips and free annual events
- Training opportunities
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