Digital Marketing Specialist
23 hours ago
Looking for a new challenge in digital marketing? We have an exciting opportunity for an Email Automation Lead to join our team at BMS Performance in Central Manchester.
About the RoleThis is a pivotal role in shaping our marketing automation processes. You will be responsible for identifying target audiences and building segments on Marketo, understanding demand generation campaigns within the overall marketing strategy and customer journey, creating master campaigns using scalable email templates and supporting campaign localisation, managing a busy schedule of campaigns including lead routing from Marketo to Salesforce, analysing and optimising campaigns using A/B testing to improve performance, and supporting training related to automated demand generation and lead management.
Requirements- Bachelor's degree in Business or Marketing
- Expertise in Marketing Automation Platforms such as Marketo, Hubspot, Pardot, Eloqua, and Salesforce Marketing Cloud
- Strong experience in marketing automation campaign definition and deployment
- Experience in project/program management and digital analytics
We are an award-winning SaaS vendor with a strong presence globally, operating successfully across the UK, Ireland, Canada, New Zealand, and Australia. Our company has established itself as a trusted partner by over 100,000 businesses worldwide and has been named the Number 1 HR Software provider in the market.
We offer a competitive salary of £38-42k per year, along with 25 days holiday + bank holidays increasing after 2 and 5 years of service, a day off on your birthday, Perkbox Discounts, and Free breakfast club every Monday.
The ideal candidate will be located in Central Manchester, with a requirement to be in the office five days per week.
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