Customer Insight Professional

1 week ago

Basingstoke, Hampshire, United Kingdom The AA Full time

About the Role

The AA is seeking a skilled Customer Insight Executive to join our team. As a key member of our research and insights team, you will play a pivotal role in executing comprehensive customer insight initiatives.

Key Responsibilities

  • Engage in the research process, from identifying stakeholder needs to delivering the final insights.
  • Lead research projects, leveraging both in-house capabilities and external agency expertise as needed.
  • Contribute to ongoing brand tracking, managing all aspects from survey design to insightful data visualisation.
  • Collaborate with trusted research partners to support product and service strategy development.
  • Support internal teams with customer insight projects, ensuring their needs are met effectively.
  • Manage the Research & Insights Hub, enhancing the knowledge base for easy business access to insights.
  • Advocate for the customer, proactively sharing insights to shape the business direction.

Requirements

  • In-depth knowledge of research lifecycle.
  • Proficiency in quantitative research, encompassing questionnaire design to in-depth data analysis.
  • Expertise in qualitative research, from crafting excellent discussion guides to moderating sessions and extracting key insights.
  • Exceptional ability to create compelling, structured, and well-presented stakeholder documents.
  • Proven stakeholder management with excellent verbal and written communication skills.
  • Adept at managing multiple projects with confidence.

About The AA

The AA is a leading motoring organisation that offers a range of excellent products and services to millions of customers. We are committed to providing exceptional customer experiences and are seeking a skilled Customer Insight Executive to join our team.

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