Customer Insight Professional
4 weeks ago
About the Role
The AA is seeking a skilled Customer Insight Executive to join our team. As a key member of our research and insights team, you will play a pivotal role in executing comprehensive customer insight initiatives.
Key Responsibilities
- Engage in the research process, from identifying stakeholder needs to delivering the final insights.
- Lead research projects, leveraging both in-house capabilities and external agency expertise as needed.
- Contribute to ongoing brand tracking, managing all aspects from survey design to insightful data visualisation.
- Collaborate with trusted research partners to support product and service strategy development.
- Support internal teams with customer insight projects, ensuring their needs are met effectively.
- Manage the Research & Insights Hub, enhancing the knowledge base for easy business access to insights.
- Advocate for the customer, proactively sharing insights to shape the business direction.
Requirements
- In-depth knowledge of research lifecycle.
- Proficiency in quantitative research, encompassing questionnaire design to in-depth data analysis.
- Expertise in qualitative research, from crafting excellent discussion guides to moderating sessions and extracting key insights.
- Exceptional ability to create compelling, structured, and well-presented stakeholder documents.
- Proven stakeholder management with excellent verbal and written communication skills.
- Adept at managing multiple projects with confidence.
About The AA
The AA is a leading motoring organisation that offers a range of excellent products and services to millions of customers. We are committed to providing exceptional customer experiences and are seeking a skilled Customer Insight Executive to join our team.
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