Motoring Organisation Insights Analyst
4 days ago
The AA is the nation's number one motoring organisation, offering a range of excellent products and services to millions of customers. For over 100 years, we've continued to evolve and adapt, providing roadside assistance, home and motor insurance, and the latest driving technologies. As we expand, diversify, and modernise, we're seeking an experienced professional to join our team as a Customer Insight Executive.
Key Responsibilities- Assist the Senior Customer Insight Manager in executing comprehensive customer insight initiatives, from identifying stakeholder requirements to presenting insightful debriefs.
- Engage in the research process, leading projects, and collaborating with external agency experts when necessary.
- Contribute to ongoing brand tracking, managing all aspects from survey design to data visualisation.
- Collaborate with research partners to support product and service strategy development.
- Support internal teams with customer insight projects, ensuring their needs are met effectively.
- Manage the Research & Insights Hub, enhancing the knowledge base for easy business access to insights.
- Advocate for the customer, proactively sharing insights to shape the business direction.
- In-depth knowledge of the research lifecycle.
- Proficiency in quantitative research, including questionnaire design and data analysis.
- Expertise in qualitative research, from discussion guides to moderating sessions and extracting key insights.
- Exceptional ability to create compelling, structured, and well-presented stakeholder documents.
- Proven stakeholder management with excellent verbal and written communication skills.
- Adept at managing multiple projects with confidence.
- 25 days annual leave plus bank holidays and a holiday buying scheme.
- A worksave pension scheme with up to 7% employer contribution.
- Free AA breakdown membership from Day 1, plus a 50% discount for family and friends.
- Discounts on AA products, including car and home insurance.
- An employee discount scheme offering car salary sacrifice, healthcare, shopping, and holiday discounts.
- Diverse learning and development opportunities to support career progression.
- A dedicated Employee Assistance Programme and a 24/7 remote GP service.
The AA values diversity and welcomes applications from everyone. We actively seek people from diverse backgrounds to join our team and become part of an inclusive company where you can be yourself, be empowered to be your best, and feel like you truly belong.
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