Marketing Professional

4 weeks ago

West Malling, Kent, United Kingdom Brandgaard Recruitment Limited Full time
Marketing Executive - B2B

We are seeking a highly motivated and experienced Marketing Executive to join our team at Brandgaard Recruitment Limited. As a Marketing Executive, you will play a key role in implementing our integrated marketing plan across all key audiences/sectors, driving brand awareness, sales growth, and customer retention.

Key Responsibilities:
  • Collaborate with cross-functional teams to maintain consistent brand messaging and positioning
  • Support lead nurture strategy, including email, social media, blogging, and events, via HubSpot to manage lead nurture campaigns
  • Manage day-to-day content schedule, social media profiles, and website to drive consistent and relevant traffic
  • Analyse keyword and organic search performance and optimise content to build on website performance
  • Build and manage social media profiles to drive consistent, relevant traffic and leads
  • Coordinate marketing campaigns with sales, product, and customer success teams
  • Contribute to and project manage a content/editorial calendar that attracts a qualified audience to owned properties
  • Implement promotional and lead generation campaigns to drive brand awareness and deliver qualified leads converting to sales
  • Manage and build various emails, landing pages, data lists, and campaigns
  • Plan and logistics for industry events that the company attends
  • Support management of reporting, marketing budgets, and billing/invoicing
About You:

To be successful as a Marketing Executive, you will be someone who comes from a relevant background with a passion for marketing. You will ideally have proven experience of delivering high-quality pieces of content and managing the delivery of B2B marketing campaigns. You will have the ability to work closely with product and sales teams to create compelling communications which support growth and retention.

You will also have/be:

  • Bachelor's degree in marketing or relevant marketing qualification
  • Strong analytical and project management skills
  • Experience in inbound marketing and marketing automation (ideally Hubspot)
  • Experience in email, social, and event/webinar management
  • Flexible and adaptable in complex and changing situations
  • Excellent project management, planning, and organisational skills
  • A tenacious 'can do' approach

For more information on this Marketing Executive position, please contact Matthew Molgaard at Brandgaard Recruitment Limited.

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