Senior Account Director
4 weeks ago
Job Title: Senior Account Director - Life Sciences
About the Role:
This is an exciting opportunity to join a leading Life Science agency as a Senior Account Director. The successful candidate will be responsible for leading a portfolio of clients, supported by a team of Senior Account Managers and Account Directors.
Key Responsibilities:
- Interpret business challenges and marketing objectives of clients to design marketing strategies that deliver on commercial goals.
- Conduct customer and competitor research, develop brand and product value propositions, buyer personas, and messaging to create the strategic foundation for tactical communications plans.
- Create integrated communication plans that are targeted to the needs of the customer, applying in-depth knowledge of B2B marketing tactics.
- Manage and execute against tactical plans by briefing and working with specialist public relations, paid media, content, design, and development teams to deliver high-quality results, on deadline, and on budget.
- Build client relationships, manage projects, and effectively communicate expectations, plans, and results across the combined agency-client team.
Requirements:
- 10+ years of B2B integrated experience.
- Currently working at GAD level in life science, pharma, med comms agency, or another agency servicing technical sectors.
- Previous experience working with clients that operate globally, particularly Europe and the US.
- A scientific background (e.g., BSc or PhD in a science-related subject) is desirable.
- Strong commercial management with a track record of account development/sales/new business pitching.
- 6.5+ years of team management and development experience.
- Good working knowledge of B2B strategy, including customer and competitor research, customer segmentation/buyer persona, messaging development, brand strategy, and tactical comms planning.
- Service delivery experience in creative, brand visual identity development, content marketing, paid media, organic social, web design and development, sales enablement, lead nurturing, inbound, and ABM.
What We Offer:
- Remote working.
- A comprehensive benefits package, including private medical insurance, critical illness, income protection, a wellbeing programme, regular social events, career development planning and support, formal training, and weekly lunch and learn sessions.
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