Brand & Communications Specialist

6 days ago

Peterborough, Peterborough, United Kingdom Progressive Property Full time

Head of Paid Media

We attribute a significant portion of our growth to our online presence, with an increasing number of customers discovering us through paid search and paid social channels. As we continue to expand, we are seeking an exceptionally ambitious Head of Paid Media to drive our digital marketing strategy forward. This role is ideal for an experienced Marketing Professional with hands-on expertise in the Google Ads suite, who is eager to broaden their skills and develop a deep understanding of all aspects of performance marketing.

Key Responsibilities:

  • Campaign Management: Plan, optimize, create, and execute campaigns across multiple accounts on a daily basis.
  • Commercial Awareness: Present data-backed business cases to improve efficiency and drive new customer acquisition.
  • Branding: Ensure consistent messaging and branding across search and social media marketing channels.
  • Communication: Effectively communicate search strategies, optimization techniques, and results to stakeholders.
  • Manage daily operations of all paid advertising accounts across Google AdWords, Bing, and social media platforms.
  • Analyze data to identify trends and insights, optimize spending and performance, and adjust campaign strategies.
  • Conduct keyword research, competitor analysis, and ongoing testing and optimization.
  • Monitor and maintain keyword bids, budgets, impression share, quality score, and account metrics.
  • Collaborate with internal teams to enhance campaigns and achieve optimized performance results.
  • Generate new paid search campaigns, ad groups, and accounts, and contribute to new paid search marketing initiatives.
  • Increase click-through rates (CTR), quality scores, conversions, and conversion rates while reducing cost-per-click (CPC).
  • Optimize landing pages and conduct creative copy testing.
  • Communicate project development, timelines, and results to management.
  • Monitor and administer web analytics tools, dashboards, and reports, highlighting areas of importance.
  • Implement A/B, split, and multivariate testing across all accounts.
  • Stay updated on PPC industry trends and developments, and develop and implement new PPC strategies as needed.

Requirements:

  • Minimum of 3-5 years of PPC account management experience.
  • Experience managing large-scale, high-turnover accounts and budgets.
  • Demonstrated track record of driving PPC performance and achieving tangible business results.
  • Ability to analyze data and develop optimized account strategies based on insights.
  • Strong numerical and organizational skills with proficiency in Excel and basic computer skills (Outlook, Word).
  • Ability to prioritize, multitask, and manage projects effectively.

If you possess the required skills and are motivated with excellent communication abilities, and if you are eager to work in a fast-paced and exciting industry, we encourage you to get in touch with us today.

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