Strategic Marketing Director

7 days ago

Crowmarsh Gifford, Oxfordshire, United Kingdom Kettle Foods Ltd Full time
Brand Manager Role

Valeo Snackfoods is a leading UK grocery brand, with a portfolio that includes Kettle Foods, Tangerine, Big Bear, and Metcalfe's popcorn. Headquartered in Norwich and Pontefract, the company employs over 2,000 people and generates revenues of over £280 million.

This Brand Manager position plays a crucial role in delivering brand plans within a category group that encompasses both Valeo-owned and retailer-owned brands. The ideal candidate will be responsible for leading initiatives and providing strong stewardship to drive business results.

The role is based at our Wallingford site and requires a hybrid work arrangement, with approximately two-thirds of working hours spent on-site.

Key Responsibilities
  • Budget target achievement: Hit or exceed budget targets within the category group.
  • Initiative stewardship: Provide strong leadership and guidance to ensure successful implementation of brand plans.
  • Monthly reporting: Deliver high-quality, board-level reports on initiative progress and performance.
  • Brand framework development: Contribute to the creation and consistent application of a 'Valeo Brand Building Framework.'
  • Annual strategy review: Participate in the annual review process to shape the company's strategic direction.
  • Quarterly updates: Lead quarterly updates on initiative progress and provide recommendations for improvement.
  • Marketing budget optimization: Ensure effective management and optimization of marketing budgets across core marketing, ASOH, and shopper marketing.
  • Cross-functional collaboration: Foster strong relationships with internal stakeholders to drive business success.
  • External representation: Represent the brand externally, particularly with retailers, to promote Valeo's interests.
  • Consumer engagement: Oversee and inspire the 'Consumer is Boss' plan, ensuring regular connections with consumers.
Requirements and Qualifications
  • Leadership skills: Demonstrated ability to shape, align, and plan teams towards common goals.
  • Analytical thinking: Strong analytical mindset to inform business decisions.
  • Change management: Capacity to create and adapt to change while maintaining a 'Personal Best' mindset.
  • Collaboration: Proven ability to work collaboratively with others, including telling people what they need to hear.
  • Adaptability: Good adaptability to operate effectively across various levels of the organization.
  • Presentation skills: Excellent written and verbal communication skills.
  • Dynamic environment: Ability to thrive in a fast-paced, dynamic work environment.
  • Marketing expertise: Strong experience with the full marketing mix, from insight generation to measurement.
  • Stakeholder engagement: Experience interacting successfully with board-level stakeholders and collaborating with sales teams.
  • Change creation: Track record of creating lasting change that drives business results.
  • NPD and Go-to-market: Experience with new product development, go-to-market strategies, and internal/external engagement around brand plans.

Estimated salary range: £55,000 - £70,000 per annum, depending on experience and qualifications.

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