Strategic Growth Marketing Director

1 week ago


London, Greater London, United Kingdom Worldpay Full time
Job Overview

We are seeking a skilled Growth Marketing Manager to lead our UK SMB segment, driving customer acquisition and revenue growth through innovative marketing strategies.

About the Role

This senior strategic leader will be responsible for developing and executing high-scale growth-focused marketing strategies, leveraging data-driven insights and optimizing digital marketing channels.

Duties and Responsibilities
  • Leverage data analytics to assess campaign performance, optimize strategies, and inform decisions to lower customer acquisition costs while increasing customer lifetime value.
  • Collaborate with sales teams to ensure capacity and routing efficiency for inbound marketing efforts to convert effectively.
  • Develop and execute cross-functional marketing strategies, including content, SEO, SEM, digital, social media, email campaigns, and partner marketing.
  • Align marketing efforts with company-wide business goals, ensuring integration with product development and sales objectives.
Requirements
  • 10 years of growth marketing experience, focusing on demand generation, growth marketing, and digital acquisition.
  • Strong analytical skills and data-driven mindset.
  • Excellent verbal and written communication skills.
  • Familiarity with a range of mar-tech and analytics tools.
  • Bachelor's degree in marketing, business, or a related field.
Estimated Salary Range: £80,000 - £110,000 per annum

A competitive salary package, including benefits, global recognition platform, Virgin Pulse access, and global employee assistance program.



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