Marketing Manager-B2B Events

7 days ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £45,000
Job Title: Marketing Manager-B2B Events

This is an exciting opportunity to join a market leader in B2B publishing and conferences as an Events Marketing Manager.

About the Role:

We are seeking a highly skilled and experienced Events Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing high-calibre marketing campaigns for our conferences and awards.

Key Responsibilities:
  • Develop and implement coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
  • Utilise a mix of channels including email, social media, and content marketing to maximise event visibility and registration.
  • Use intuitive lead-generation techniques for data capture of new prospects.
  • Devise and implement strategies to increase the return rate of event attendees.
  • Build and manage databases, keeping data up to date and relevant for every campaign.
  • Manage event websites, ensuring they are user-friendly and optimised for conversion.
  • Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
  • Develop and deliver content marketing strategies that enhance the events' social media.
  • Coordinate with Operations and Programming teams to produce marketing deliverables including sponsor material post-event reports.
  • Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy.
Requirements:
  • Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
  • Ideally experience working in the B2B financial, data, or market intelligence sectors.
  • Experience devising or influencing events pricing strategies is beneficial.
  • Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
  • Confident use of Excel, CRM, and Marketing Automation platforms (SalesForce & Pardot ideally).
  • Solid experience using social media marketing (ideally LinkedIn Ads).
  • Excellent written and verbal communication skills in English.
  • Good eye for design and ability to produce high-quality marketing materials.
What We Offer:

We offer a competitive salary of up to £45k Basic with a 10% Bonus and superb benefits on top. This is an exciting opportunity to join a market leader in B2B publishing and conferences as an Events Marketing Manager.

This role would suit someone looking to gain valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.

Please keep an eye on our website for future positions that may be of interest.

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