Marketing Manager-B2B Events

4 days ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £45,000
Job Title: Marketing Manager-B2B Events

Are you a marketing professional looking for a new challenge? Do you have experience in B2B events marketing? We are seeking a highly skilled Marketing Manager-B2B Events to join our team.

About the Role:
  • Develop and implement high-calibre marketing campaigns for multiple conferences and awards.
  • Utilise a mix of channels including email, social media, and content marketing to maximise event visibility and registration.
  • Use intuitive lead-generation techniques for data capture of new prospects.
  • Devise and implement strategies to increase the return rate of event attendees.
  • Build and manage databases, keeping data up to date and relevant for every campaign.
  • Manage event websites, ensuring they are user-friendly and optimised for conversion.
  • Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
  • Develop and deliver content marketing strategies that enhance the events' social media.
  • Coordinate with Operations and Programming teams to produce marketing deliverables including sponsor material post-event reports.
  • Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy.
About Us:

We are a leading B2B publishing and events brand, with a strong reputation for delivering high-quality events and marketing campaigns. We are looking for a talented Marketing Manager-B2B Events to join our team and help us achieve our goals.

Requirements:
  • Minimum of 3 years of B2B events marketing experience.
  • Experience in conferences and awards marketing.
  • Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
  • Confident use of Excel, CRM, and Marketing Automation platforms.
  • Solid experience using social media marketing, including LinkedIn Ads.
  • Excellent written and verbal communication skills in English.
What We Offer:
  • A competitive salary and benefits package.
  • The opportunity to work with a leading B2B publishing and events brand.
  • A dynamic and supportive team environment.
  • Professional development and training opportunities.

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