Marketing Manager-B2B Events
1 week ago
This is an exciting opportunity to join a market leader in B2B publishing and conferences as an Events Marketing Manager.
Job Summary:We are seeking a highly skilled Events Marketing Manager to lead audience acquisition and marketing communications for our portfolio of conferences and awards. The successful candidate will take a lead role in expanding the reach and revenue of our global conferences during an exciting growth phase for the company.
Key Responsibilities:- Develop and implement high-calibre, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
- Utilise a mix of channels including but not limited to email, social media and content marketing, to maximise event visibility and registration.
- Use intuitive lead-generation techniques for data capture of new prospects.
- Devise and implement strategies to increase the return rate of event attendees.
- Build and manage databases, keeping data up to date and relevant for every campaign.
- Manage event websites, ensuring they are user-friendly and optimised for conversion.
- Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
- Develop and deliver content marketing strategies that enhance the events' social media.
- Coordinate with Operations and Programming teams to produce marketing deliverables including sponsor material post-event reports.
- Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy.
- Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
- Ideally experience working in the B2B financial, data or market intelligence sectors.
- Experience devising or influencing events pricing strategies is beneficial.
- Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
- Confident use of Excel, CRM and Marketing Automation platforms (SalesForce & Pardot ideally).
- Solid experience using social media marketing (ideally LinkedIn Ads).
- Excellent written and verbal communication skills in English.
- Good eye for design and ability to produce high-quality marketing materials.
Salary is up to £45k Basic with a 10% Bonus and superb benefits on top.
This role would suit someone looking to gain valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.
Please keep an eye on our website for future positions that may be of interest.
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London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £45,000{"title": "Events Marketing Manager", "subtitle": "Drive growth and revenue for our global conferences", "content": "We are seeking an experienced Events Marketing Manager to join our team in Central London. As a key member of our marketing department, you will be responsible for developing and implementing high-calibre marketing campaigns for our...
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London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £45,000{"title": "Events Marketing Manager", "subtitle": "Drive growth and revenue for our global conferences", "content": "We are seeking an experienced Events Marketing Manager to join our team in Central London. As a key member of our marketing department, you will be responsible for developing and implementing high-calibre marketing campaigns for our...
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