Digital Marketing Specialist
2 weeks ago
We are seeking a skilled Digital Marketing Specialist to join our team at WH Finance Ltd. The ideal candidate will have hands-on experience in digital marketing, with strong skills in content creation, analytics, and campaign management.
- Develop and implement digital marketing strategies to promote our brand and products.
- Utilise AI tools to create and personalise content for marketing campaigns, ensuring it aligns with our brand, audience, messaging and tone of voice.
- Support marketing efforts through the use of Google Ads, GA4 (Google Analytics), and Google Tag Manager to track performance and provide insights.
- Monitor campaign and website performance using data analysis tools, generate detailed reports, and provide actionable recommendations for improving outcomes.
- Assist in developing and refining audience targeting strategies, ensuring our message reaches the right audience segments.
Requirements:
- Demonstrable experience in digital marketing, campaign management and performance reporting.
- Proficiency in Google Ads, GA4, Google Tag Manager, and other relevant digital marketing tools.
- Experience using AI tools like ChatGPT to streamline and personalise content creation.
- Analytical mindset, with the ability to generate insights and recommendations from campaign data.
- Knowledge of SEO and SEM principles.
- Familiarity with LinkedIn as a preferred platform for digital marketing and campaign execution.
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