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Digital Marketing Specialist

1 month ago

Radstock, Bath and North East Somerset, United Kingdom WH Finance Ltd Full time

We are seeking a skilled Digital Marketing Specialist to join our team at WH Finance Ltd. The ideal candidate will have hands-on experience in digital marketing, with strong skills in content creation, analytics, and campaign management.

  • Develop and implement digital marketing strategies to promote our brand and products.
  • Utilise AI tools to create and personalise content for marketing campaigns, ensuring it aligns with our brand, audience, messaging and tone of voice.
  • Support marketing efforts through the use of Google Ads, GA4 (Google Analytics), and Google Tag Manager to track performance and provide insights.
  • Monitor campaign and website performance using data analysis tools, generate detailed reports, and provide actionable recommendations for improving outcomes.
  • Assist in developing and refining audience targeting strategies, ensuring our message reaches the right audience segments.

Requirements:

  • Demonstrable experience in digital marketing, campaign management and performance reporting.
  • Proficiency in Google Ads, GA4, Google Tag Manager, and other relevant digital marketing tools.
  • Experience using AI tools like ChatGPT to streamline and personalise content creation.
  • Analytical mindset, with the ability to generate insights and recommendations from campaign data.
  • Knowledge of SEO and SEM principles.
  • Familiarity with LinkedIn as a preferred platform for digital marketing and campaign execution.