Product and Brand Marketing Coordinator

2 months ago

London, Greater London, United Kingdom Boden Full time

Boden - Product and Brand Marketing Coordinator

Overview of the Position:

As a key player in this role, you will significantly influence Boden's brand presence and boost product visibility across essential markets. Your duties will encompass crafting marketing outlines for seasonal and monthly initiatives, partnering with product and design teams, and ensuring cohesive messaging across all platforms for optimal outreach. You will be pivotal in converting the brand's vision into a robust marketing plan aimed at increasing engagement and driving sales.

What Boden Offers:

  • Flexible hybrid working arrangements
  • Annual bonus opportunities
  • Generous clothing allowance and discounts
  • Enhanced vacation days with tenure
  • Discount portal for retail and entertainment
  • Pension plan and life insurance
  • Virtual healthcare services
  • Onsite facilities and subsidized dining options

Key Responsibilities:

  • Formulate insight-driven strategies for primary categories and offerings
  • Draft product marketing outlines for promotional campaigns
  • Ensure alignment across communication channels
  • Oversee the technical briefing process
  • Collaborate with brand and content teams
  • Remain informed on market dynamics
  • Identify pivotal products and partnerships
  • Manage the promotions process and oversee timelines
  • Administer product information and team coordination

Desired Qualifications:

  • Proven experience in brand and product marketing
  • Background in fashion or retail
  • Familiarity with marketing channels and tools
  • Commercial acumen
  • Experience in project management

About You:

  • Digitally proficient marketer
  • Innovative thinker
  • Brand champion
  • Exceptional communication abilities
  • Strong multitasking skills
  • Proficient in Excel and PowerPoint

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