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Strategic Business Analyst

2 months ago


Worcester, Worcestershire, United Kingdom Halfords Full time
Job Purpose

The strategic business analyst provides critical support to senior management by delivering robust analytical insights. This involves working across multiple business propositions and areas of focus simultaneously.

This will enable the definition and delivery of business strategy for Halfords Retail and Garages over a 1-3 year time horizon.

The nature of the role is to think ahead and drive business growth by identifying and responding to longer term threats and opportunities that can be capitalised on for the business. Actively thinking about the really big picture, but also focusing on the minutia detail to unlock any opportunities right in front of us.

This role will help define how we are going to develop our Retail/Garages business for future success.

Key Responsibilities
  • Supporting senior management to shape and deliver a strategic plan that identifies and responds to scaled opportunities and threats for Halfords over the next three years.
  • Data gathering. Defining and working collaboratively to source the right information to answer critical strategic questions – both with internal business teams, data warehouses and external agencies – then scoping and conducting key analyses.
  • Analysis. Conducting a range of quantitative and qualitative analyses to identify business development opportunities (category, range, format level) to step change our offer for customers.
  • Diagnostics. Conducting broad diagnostic analyses across market segments, competitors and categories to scope out critical strategic questions and initial hypotheses.
  • Modelling. Designing and running financial models / business cases to determine the viability and priority of projects or strategies
  • Developing insights. Drawing out insights and recommendations for key questions, feeding into overall concept development with senior management and stakeholder groups
  • Trials. Supporting trial design to ensure right metrics are tracked to test and refine concepts. Tracking and measuring the results of business delivery and feeding back to senior management / wider team so that the design can be refined.
Requirements
  • Focusing on the customer and desiring to understand their current & future needs.
  • Passion for retail and consumer-facing industries.
  • Proven strong problem solving capability with experience working in a retail, services or other customer facing organization.
  • Ability to grasp the big picture and prioritise tasks accordingly.
  • Experience in interpreting data, spotting trends, drawing conclusions and making recommendations to turn data into actionable insight.
  • Analytical background and experience, particularly on the quantitative side.
  • High level of proficiency in Microsoft Excel (proficiency in databases, SQL, is desirable).
  • Collaborative style, used to working cross functionally. Ability to collaborate with colleagues in different functions to collect data and conduct analysis. Experience in communicating analysis findings and recommendations both in verbal and written forms.
  • Experience of creating, developing or contributing to insight-led propositions and brand strategies that step change the customer experience / perception.