Product Marketing Lead

2 weeks ago

London, Greater London, United Kingdom Salt Full time
Job Overview
  We're seeking an experienced Product Marketing Manager to join our global streaming leader on a 6-month contract, with the potential to extend or transition to a permanent role. This role focuses on supporting our expanding advertising initiatives across APAC, LATAM, and EMEA, driving the rollout of programmatic advertising capabilities and fostering collaboration between regional and global teams.

  Salary: £60,000 - £80,000 per annum, paid via an Umbrella Company.

Key Responsibilities:
  • Lead regional product marketing efforts in EMEA, aligning local insights with global strategies.
  • Support the rollout of programmatic advertising capabilities across the E5 markets, following successful launches in the US and Brazil.
  • Partner with UK-based teams, advertisers, and global product marketing counterparts to ensure tailored solutions and effective feedback loops.
  • Develop and execute B2B marketing strategies, creating materials and collaborating with the Enablement team to train teams and clients.
  • Drive end-to-end product-to-market strategies, from planning and testing to execution and refinement.
  • Collaborate with internal teams, external agencies, and advertisers to deliver impactful campaigns and strategies for the EMEA market.

Requirements:
  • 5+ years of B2B product marketing experience, with a strong focus on advertising and programmatic solutions.
  • Agency-side experience, demonstrating a deep understanding of advertiser needs and campaign delivery.
  • Proven success in bringing B2B advertising products to market, including strategy, execution, and feedback integration.
  • Experience working with programmatic platforms (e.g., DV360) and understanding their targeting capabilities.
  • Expertise in collaborating with global teams, advertisers, and agencies to drive impactful marketing strategies across regional markets, especially in EMEA.
  • A balance of strategic thinking and hands-on execution skills in a global, fast-paced environment.

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