Influencer Marketing Lead

5 hours ago

London, Greater London, United Kingdom ASOS Full time
Job Overview

Estimated salary: £55,000 - £70,000 per annum.

This Influencer Marketing Lead role is crucial in ensuring our influencer marketing is best in class. The successful candidate will define how we work with talent in the form of content creators, influencers, celebrities, and our ASOS Insiders. They will raise awareness of our brand across new touchpoints and elevate our brand across various content channels for our customers in all territories.

This role involves managing a talent roster (including VIPs), end to end, from sourcing new talent for ASOS, gifting, brand onboarding, hosting at events, and delivering on campaign fulfilment. The successful candidate will ensure that our core talent audience and their personal talent pool are obsessed with ASOS, have a great experience working with us, and always want to do more.

  • Support driving the development and roll-out of our global talent strategy.
  • Relationship management – working with industry contacts, including talent and model agents, influencers, and talent, VIPs, and internal stakeholders.
  • Management of your own designated talent pool to ensure best in class relationships and continued maintenance of key business contacts in the talent space.
  • Support with concepting and executing creative and impactful content campaigns and talent-facing activations.
  • Lead on support with end-to-end talent management and admin, including talent briefing, talent negotiation, closing a deal, contracting, reporting, and ensuring all content is posted within schedule.
  • Understand the needs of a project to identify and present fresh, relevant talent aligned with the brand to key stakeholders on a project-by-project basis.
  • Practice and enforce the use of our talent management platform to ensure all content briefs are accurately serviced and administered.
  • Lead on business reporting on talent-led activations that support wider marketing function.
  • Support strategy development of how to build and grow our talent community to maximise results.
  • Casting the talent with our AMG (ASOS Media Group) campaigns.
  • Work with our legal team to develop talent-specific contract templates and ensure all talent are contracted for their deliverables.
  • Ensure all talent partnerships are compliant with any legal guidelines.
  • Support managing our press showroom appointments with your designated talent pool.
  • Liaising with peer level and above across the business and externally.
  • Support analytical post-campaign business reporting on talent-led activations.
  • Co-ordinate budgets with our internal IP team/core project teams.
  • Be a constant champion for talent in the business.
  • Supporting our culture by championing Diversity, Equity & Inclusion strategies.
Your Benefits
  • Employee discount.
  • ASOS Develops (personal development opportunities).
  • Employee sample sales.
  • Access to a huge range of LinkedIn learning materials.
  • 25 days paid annual leave + an extra celebration day.
  • Discretionary bonus scheme.
  • Private medical care scheme.
  • Flexible benefits allowance.

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