Marketing Analytics Director
6 days ago
Sports betting, gaming and interactive entertainment is evolving rapidly, and Entain is at the forefront of this change. As a leading player in the industry, we're seeking an experienced Marketing Analytics Director to join our team.
This role involves overseeing the acquisition intelligence and analytics function across our global brands, working closely with performance and brand media teams to provide key insights into campaign performance and marketing lead strategic growth opportunities for our brands worldwide.
Reporting to the Director of Commercial Analytics, you will be responsible for leading a team of analysts and driving marketing efficiency across our brands. You will also oversee the current MMM program, identify opportunities, interpret results, and implement recommendations to optimize marketing capital allocation in our primary market.
We are looking for a strategic thinker who excels at data storytelling, has experience managing senior stakeholders, and is hands-on enough to create and implement new ways of working.
Key responsibilities include:
- Driving marketing efficiency across our brands
- Participating in building and maintaining marketing optimization tools, interactive dashboards, and process automation to support and scale the marketing capital allocation program
- Providing ongoing campaign level optimisation opportunities and general marketing reporting
- Helping brand and acquisition marketing teams shape their decision-making using data as the starting and finishing point
- Proactively seeking to drive continual betterment of marketing returns across the globe for both our acquisition and brand media spends
A competitive salary of £120,000 per annum is on offer, along with a range of benefits including a generous group bonus scheme, hybrid working arrangements, private medical insurance, and pension scheme matching.
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