Marketing Analytics Strategist

1 month ago

London, Greater London, United Kingdom Growthfyi Full time

As a Marketing Analytics Strategist at Growthfyi, you will play a key role in shaping our approach to creative analytics and performance forecasting. You will work closely with our Head of Analytics, Analytics Director, and Audience Intelligence Director to explore opportunities for Growthfyi to become a driving force in the world of Creative Analytics and Performance Forecasting.

Key responsibilities will include:

  • Collaborating with the Head of Analytics to develop a vision for Marketing Science at Growthfyi and identifying packaged solutions for our clients.
  • Facilitating the development of backend dashboarding solutions by coaching the Senior Analyst on Data Warehousing solutions.
  • Developing innovative approaches to data solutions for key clients, leveraging diverse datasets to decode consumer behavior and gain a deeper understanding of performance and headroom.
  • Defining and delivering analytical work across a range of channels, including CRM, web, social, and SEO.
  • Continually evolving our analytics work, introducing new solutions, techniques, and skillsets to the team, including areas such as automation, creative insight, and journey analytics.
  • Fostering collaboration across our global network of data and performance practitioners, embedding best practice, continued learning, and development.
  • Championing a data-driven approach at Growthfyi and with our clients, setting out the analytics strategy to understand creative and marketing effectiveness and how we optimize activities.
  • Acting as an ambassador for data and analytics across the group, showcasing the value it can add to creative, content, and experiences.

Requirements for success include:

  • Experience with Python, SQL, and R.
  • Clear understanding of Data Engineering challenges, with strong understanding of platforms like Google Big Query and Snowflake.
  • Exposure to Digital Analytics practices, such as web, social, CRM, and DCO.
  • Exposure to creative analytics practices, including image recognition and NLP.
  • Working knowledge of social and audience platforms such as Brandwatch, Global Web Index, Audiense.
  • The ability to visualize data using platforms like Google Data Studio, Power BI, Tableau.

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