Commercial Product Strategy Lead

3 weeks ago

London, Greater London, United Kingdom 295 Discovery Comm. Europe Full time

About the Role

The Director of Commercial Product will be responsible for representing all innovation and ensuring the entire CNN International Commercial and WBD digital product suite is represented internally and externally, through a single go-to-market lens. This role will ensure we are excelling against the market in all digital Owned and Operated products, and to ensure continued success of sales efforts and yield.

Key Responsibilities

  • Creation of a roadmap and product strategy to meet the latest market trading needs.
  • Gathering sales needs based on successful and non-successful pitches, and market and competitor analysis, to ensure a competitive advantage.
  • Continuous documentation of central CNN and WBD roadmaps to ensure international adoption and alignment.
  • Being the central point of product contact for Operations and creative teams innovation.
  • Tracking of product success to ensure learnings can be fed into a product lifecycle.
  • Commercialization of a product end-to-end, including speccing of goals and KPIs of the product.
  • Owning all GTM product activity and product launch with internal sales teams, and external partners.
  • Coordinating with commercial/revenue management teams on GTM pricing strategy and related internal costs.
  • Creating the go-to-market sales narrative, packaging, and sales materials alongside commercial and product partners.
  • Working with the broader digital department to develop an operational workflow for all digital ad sales products.

Requirements

  • Ability to project manage large cross-territory projects from inception to delivery.
  • Experience of using Business Intelligence platforms to create success metrics (Looker, Domo, Google Big Query, etc).
  • SQL skills, with HTML and JavaScript knowledge.
  • Social media trading and product knowledge.
  • Market knowledge of advertiser-related digital product and solutions.
  • Familiarity with tracking projects in workflow tools such as Clarizen, etc.
  • A good knowledge of technical aspects of digital environments, including Connected TV and app.

About Us

At 295 Discovery Comm. Europe, our guiding principles are the core values by which we operate and are central to how we get things done. We are committed to building a workforce that reflects the diversity of our society and the world around us. We take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability, or any other category protected by law.

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